Why Should You Sell Juniper Certified Pre-Owned?
Surveys indicate that 80% of IT managers have purchased used hardware at some point. Used Juniper hardware is readily available through the secondary market. It is very likely that many of your current customers are already buying used Juniper hardware through unauthorized sources. The Juniper Certified Pre-Owned program enables you to fully leverage your Juniper reseller relationship to drive customers to your business and away from the secondary market.
Why Sell Juniper Certified Pre-Owned?
As a Juniper Networks Authorized Reseller for the Juniper Certified Pre-Owned program, a thriving secondary market offers the perfect opportunity to grow your business. Customers value the Juniper brand, but may have to resort to secondary market purchases due to budget concerns or to support legacy network infrastructure. Unfortunately, there are inherit risks associated with buying used hardware from sources other than Juniper or its authorized resellers. Juniper does not guarantee the authenticity, legitimate ownership, or performance of hardware purchased from unauthorized sources.
The Juniper Certified Pre-Owned program is the only place to buy pre-owned hardware that is certified and supported by Juniper Networks. The Juniper Certified Pre-Owned program enables Juniper Resellers to protect their customer base by ensuring they can compete on deals that were previously lost to the secondary market. Not only are you able to meet limited budgets, but you are offering your customers the safety and reliability that comes with purchasing from a Juniper Networks Authorized Certified Pre-Owned reseller.
Find More Sales Opportunities
The Juniper Certified Pre-Owned program allows you to offer authentic and certified hardware with the similar warranty and service options available with the corresponding new Juniper hardware. The program is not designed to replace new hardware sales, but to help close deals that may have otherwise have been transacted by unauthorized sources.
Protect Existing Customer Relationships
The Juniper Certified Pre-Owned program is the ONLY source of pre-owned hardware certified and supported by Juniper Networks. You can protect and expand your existing customer relationships by offering an alternative to purchasing used networking hardware through unauthorized sources. Provide your customers with the peace of mind that Juniper Certified Pre-Owned hardware delivers.
Protect Margins in Price-Sensitive Situations
When your customer’s budget is limited, and existing promotions and discounts on new Juniper hardware are unable to meet budgetary restrictions, presenting a mixed configuration (combined new and certified pre-owned) can make all the difference in closing the deal. Lower-priced Juniper Certified Pre-Owned hardware can reduce the total price of the deal, giving customers the solution they need to stay within their budget. Meeting a limited budget without aggressive discounting protects margins and maintains price integrity on new Juniper hardware.
“Juniper Certified Pre-Owned lets our customers take advantage of proven Juniper technology for less than the cost of new hardware—our commitment to value sets us apart in the secondary market.”
– Vince Molinaro, Chief Customer Officer, Juniper Networks
Operated by Juniper Networks with support from PureWRX
JuniperCPO.net and the Juniper Certified Pre-Owned program are operated by PureWRX, a Juniper Authorized Reseller. Juniper Certified Pre-Owned hardware may be purchased through PureWRX or from Juniper resellers who are authorized to resell through PureWRX.